یک تحلیل مقایسه‌ای از سوئیس و آلمان درباره رفتار وبگردی کاربران نشان می‌دهد:
۱. بیشتر کاربران در میان موتورهای جستجو به گوگل متکی هستند.
۲. کاربران در بیش از ۵۰ درصد موارد روی اولین نتیجه جستجو کلیک می‌کنند.
۳. بیشتر از ۹۷درصد کل کلیک‌ها روی صفحه اول جستجو است.
۴. به‌طور متوسط، ۱۳ درصد از مرورهای دسکتاپ هر کاربر متعلق به جستجو در وب است؛ که سهم بیشتر به سوئیس اختصاص می‌یابد.
۵. در میان زنان و مردان الگوهای زمانی متفاوتی برای جستجو وجود دارد. مثلا مردان بیشتر در صبح و بعد از ظهر مشغول سرچ‌اند درحالی که زنان بیشتر، شب‌ها را برای وبگردی انتخاب می‌کنند.
داده‌های این مقاله توسط ترکیبی از داده‌های ردیابی وب و یک دوره نظرسنجی دو ماهه از کاربران سوئیسی و آلمانی به دست آمده است.
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